Privacy Policy

1. Introduction

Welcome to Supreme Pants (“Supreme Pants,” “we,” “us,” or “our”). This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit supremepants.com, make a purchase, or interact with our customer support. By using our website, you agree to the practices described here.

We serve a global, streetwear-focused community and strive to provide a transparent and trustworthy shopping experience consistent with industry leaders.

2. Information we collect

2.1 Information you provide

• Account and profile details (name, email, password).
• Order and shipping details (billing/shipping address, phone number).
• Payment details (handled by trusted processors; we do not store full card numbers).
• Customer support communications (email, chat, attachments).

2.2 Automatically collected

• Device and usage data (IP address, browser type, device identifiers, pages viewed, time on page, referring URLs).
• Cookies and similar technologies (see “Cookies & similar technologies”).
• Log data and error reports to maintain site reliability and security.

2.3 From third parties

• Payment and fraud prevention partners (e.g., to confirm payments, prevent abuse).
• Analytics and advertising partners for measurement and personalization.
• Shipping and fulfillment partners for order delivery status.

3. How we use your information

• Process and fulfill your orders, including shipping and returns.
• Provide customer support and respond to inquiries.
• Operate, maintain, and improve our website and services.
• Personalize content and product recommendations.
• Send transactional communications (order confirmations, shipping updates).
• Send marketing communications with your consent or as permitted by law (you can opt out at any time).
• Protect against fraud, abuse, and security risks; comply with legal obligations.

4. Legal bases (GDPR)

If you reside in the EEA, UK, or Switzerland, we rely on the following legal bases to process personal data:

• Contract: To provide the services you request (e.g., fulfilling an order).
• Legitimate interests: To secure and improve our services, prevent fraud, personalize content, and conduct analytics.
• Consent: For placing non-essential cookies and sending certain marketing communications.
• Legal obligation: To comply with applicable laws and regulations.

5. Cookies & similar technologies

We use cookies, pixels, and local storage to recognize your browser, remember preferences, and measure performance. You can manage your choices at any time via “Manage cookie preferences.”

Types of cookies

• Strictly necessary: Essential for core site functions (cart, checkout, security). Cannot be disabled.
• Performance/analytics: Help us understand site usage and improve performance.
• Functional: Remember preferences and enhance features.
• Advertising/marketing: Personalize ads and measure their effectiveness.

You can also control cookies via your browser settings. Disabling some cookies may impact site functionality.

6. Analytics, ads & social tools

We may use analytics (e.g., Google Analytics) to measure traffic and performance and advertising partners (e.g., Google Ads, Meta) to deliver relevant promotions. These partners may set cookies or collect identifiers and usage data subject to their privacy policies. You can opt out of non-essential cookies using our cookie preferences tool.

• Google Analytics Opt-out: https://tools.google.com/dlpage/gaoptout
• Google Ads Settings: https://adssettings.google.com
• Meta Ads Preferences: https://www.facebook.com/adpreferences
• Network Advertising Initiative: https://optout.networkadvertising.org
• DAA WebChoices: https://optout.aboutads.info

7. How we share data

We do not sell your personal information. We may share information with:

• Payment processors (e.g., major card processors, PayPal) to complete transactions and prevent fraud.
• Fulfillment, warehousing, and shipping partners to deliver orders and handle returns.
• Service providers that support our operations (hosting, analytics, customer support tools, email services).
• Advertising and marketing partners for measurement and personalization where permitted.
• Professional advisors and legal authorities when required by law or to protect rights and safety.
• Business transfers in the event of a merger, acquisition, or asset sale (subject to this Policy).

8. Data retention

We retain personal information for as long as necessary to provide the services, fulfill the purposes outlined in this Policy, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data type and context (for example, order records may be kept for tax and accounting requirements).

9. Your privacy rights

EEA/UK/Swiss residents (GDPR)

• Access, correction, deletion, restriction, objection, and portability.
• Withdraw consent at any time for processing based on consent.
• Lodge a complaint with your local supervisory authority.

California residents (CPRA/CCPA)

• Right to know, access, correct, and delete personal information.
• Right to opt out of “sale” or “sharing” of personal information for cross-context behavioral advertising.
• Right to non-discrimination for exercising your rights.
• Right to limit the use and disclosure of sensitive personal information.

To exercise rights, contact us at [email protected]. We may need to verify your identity before responding.

10. Do Not Track

Your browser may offer a Do Not Track (DNT) signal. Because there is no industry consensus on how to respond, our site may not respond to DNT signals. You can manage non-essential cookies using our cookie preferences tool.

11. Children’s privacy

Our services are not directed to children under 13 (or 16 where applicable). We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us and we will take appropriate action.

12. International transfers

We may process and store information in the United States and other countries that may have different data protection laws than your country. Where required, we use appropriate safeguards (such as standard contractual clauses) to protect personal data transferred internationally.

13. Data security

We implement administrative, technical, and physical safeguards designed to protect personal information (including encryption in transit, access controls, and monitoring). No method of transmission or storage is completely secure; we cannot guarantee absolute security.

14. Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated version with a new “Effective date” at the top of this page. Your continued use of the website after changes are posted constitutes acceptance of the revised Policy.

15. Contact us